5 Digital Marketing Strategies to Follow in 2021

 Are you looking for ways to expand your reach beyond the usual consumer base? Digital marketing strategies are the way to go. With the help of a management consulting firm, you can think up the most suitable campaigns for your business.

Here are some of the best digital marketing strategies to follow, according to leading management consulting firms:

1. Search engine optimisation (SEO)

Ever since the inception of search engines, more people have used them to discover information on companies and products. In fact, over 80% of consumers do their product research online.  

SEO takes advantage of search engine algorithms to improve your website’s position in the results. This strategy involves using keywords and content to increase traffic, allowing you to optimise your site for a better user experience. 

2. Email marketing

Email marketing may not be as popular as the other strategies on this list, but it does have its advantages. This digital marketing strategy is perfect if your goal is to focus on existing customers while still gaining new ones. 

Management consulting firms use email marketing to evaluate your business’s current capabilities, determining suitable content for your target audience. 

3. Content marketing

If you want to improve customer engagement and reach, consider a content marketing strategy for your business. It’s all in the name — your focus is producing content, such as articles, infographics, and videos to connect with your customers.

This marketing strategy works best when paired with creative, original, and high-quality content that can pique your audience’s interest.

4. Social media marketing

Everybody uses social media these days. Popular platforms like Facebook, Twitter, and Instagram offer you an efficient way to build brand awareness and increase engagement.

A management consulting firm can help choose the best platform for your enterprise, developing content to maximise the platform’s potential.

5. Pay-per-click (PPC) advertising

Paying for ad space may not be the most cost-effective option for your enterprise. Fortunately, PPC advertising is an excellent alternative. 

This strategy involves keywords, much like SEO. However, instead of your website, PPC ads will show up when someone searches for your keywords.  

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